We wanted to know how quickly brands typically message a customer with an out of stock email notification. Here we’ll look at 10 out of stock email best practices to make sure you’re not only correctly communicating to your customers, but also to ensure your email marketing strategy is successfully aligned with your customers’ expectations: 1. What matters from a service perspective is how you handle that messaging to your valued customers. Whether you’re a small retailer or a multi-billion dollar retail giant, inventory mistakes happen. The truth is retailers lose an estimated $93 billion in sales each year due to out-of-stock inventory. There are ways for retailers to effectively use these out of stock email messages to encourage people to come back, make a purchase and possibly even spend more in the second go-around. When one or more items in a cart come back out of stock, it doesn’t have to be the end of the world. So when shoppers make it through your checkout process only to receive an out of stock email notification, you’ve essentially lost that sale, right? Here’s something you’ve likely heard before–keeping the right inventory is a constantly evolving challenge.
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